What is food packaging and how important is it?
Food packaging is packaging that wraps food to protect food from contamination from physical, chemical and biological sources, and to protect the integrity of food products during transportation and storage. and retail. The packaging must also provide information about the ingredients and nutrition, and the expiration date of the food to the consumer.
Materials used for food packaging
Food packaging uses a variety of materials to protect food and provide surfaces for labeling and ensuring there are no adverse interactions between the packaging and the food. The types of materials used in food packaging depend on the preferences, strategy of the business and the food to be packaged. Most materials for food packaging are usually laminated film packaging, trays, and glass bottles.
Why is food packaging important?
Without food packaging, you will not be able to distinguish your food products from other competitors in the market. You also cannot guarantee that your food products will be intact during take-out.
The most basic function, product packaging is used to protect the product inside. Packaging keeps the product safe during transit between the manufacturer and the retailer and must prevent damage at the point of sale. Product packaging must be sturdy and reliable.
Display and promote products
Another functional aspect of food packaging is the way it promotes and displays the product inside. Many products, especially food products, include ingredient descriptions and nutritional information on the packaging. Other product packaging may display instructions explaining how to use the product. Displaying important product-related information helps drive customer satisfaction. The better a buyer understands what they are buying, the more likely they are to be satisfied with that purchase.
Packaging helps attract buyers
When considering the importance of packaging, it is important to consider the wants and needs of the consumer. After all, the main goal of creating any product is to attract customers and encourage them to buy your product. Because first impressions are so important to the buying process, well-designed food packaging can help your product reach buyers easily. Designs and colors attract consumers and encourage them to choose products because product packaging is a reflection of the product inside and your brand.
Identify your brand
As you walk through the aisles of a store, you can quickly see that there is no shortage of new and interesting products on the market. Many retailers often group similar products on store shelves, so the need to separate your products from your competitors is important. Product packaging is a tool to express brand identity and make an impression on customers.
Food packaging requirements:
According to state regulations, the following information must be clearly marked when packing food:
- Name of the product
- Name and address of manufacturer or distributor
- Product weight
- Ingredients: Calories, fat, cholesterol, sodium, protein, carbohydrates, vitamins and minerals (vitamin D, potassium, iron and calcium)
- Number of servings per product and serving
- Any artificial flavors or preservatives added
- Mandatory requirements for food packaging:
- Food safety and hygiene
Obviously, food in general is characterized by providing nutrition, so before talking about other factors, ensuring food safety and hygiene must be a top priority. So what’s the solution ?
First, because food packaging is a type of composite film packaging, that is, using multiple layers of film to form to overcome the shortcomings of each type of film separately. During the production process, Hadupack chooses food-safe films (eg PP, OPP) as the innermost layer, ie the layer in direct contact with food, both to ensure safety and at the same time when heat sealing. will have high adhesion, making the packaging durable and firm. After that, there will be other layers of film to ensure the food keeps its state, taste and nutrition.
Ensure the basic features of the packaging:
- Conveying information to consumers, ensuring cultural fit…
- Convenient in the process of circulation, display and distribution: must ensure moisture resistance, abrasion resistance and light impact resistance, ensuring the integrity of food …
- Convenience in use: Must be manufactured to be easy to open…
Packaging must have a clear and simple appearance but must be creative and different:
The principle is that the packaging design needs to clarify the product type, use, and benefits when using the product, and clearly show the brand. The above factors will promote consumption very effectively
Creativity, personality and memorability are the most important elements of a brand, and its packaging is the representative that helps the brand express these qualities.
Let’s make a difference from the competition:
If your competitor chooses to represent the packaging in a realistic and vivid way, don’t do it, find a way to illustrate your product with fun, eye-catching drawings. Instead of designing horizontally depending on the product format, you can design vertically. Instead of square or rectangular packaging, you can design cylindrical, round …
Food packaging production:
We understand packaging plays an important role in food packaging. Hadupack produces high-strength, eye-catching food packaging, we strictly follow the conditions of food hygiene and safety.
Advantages of food packaging with packaging compared to other materials:
- Laminated film packaging is the lifeblood of food packaging, it is suitable for all foods of plant and animal origin.
- Useful for packing milk, water, cereal and juice.
- Easy to pack even special shaped products.
- Suitable for cold storage.
- Unaffected by substances found in food because it is quite chemically inert.
- Easily manufactured in many other sizes and colors.
- Lowest cost and fastest production compared to packaging by bottles, jars, boxes.
Food packaging production:
|Product’s name||Food packaging / Confectionery packaging / Cereal packaging|
|Size||Produce according to customer requirements|
|Ingredient||OPP, PET, Matt OPP, Matt PET, Paper, Aluminum, MPET, MCPP, CPP, LLDPE…|
|Color||Transparent bag, Translucent, or colorful printing|
|Bottom Style||Stand-up or flat bottom bag|
|Packaging design||Sealed packaging, open packaging, heat sealing or zip lock (zipper bag)|
|Packaging form||Conventional or vacuum|